Built from the inside out.
Photo by Timothy Kwon
Photo by Timothy Kwon
Es Paik, 24Eightworks
My career spans 25 years across fashion, beauty, wellness, digital, and retail—from grassroots growth and new store openings to multi-market expansion and IPO-stage growth.
Explore my roots ↗- Alo Yoga·
- Kate Spade·
- Vince·
- Glossier·
- Topshop·
- Cuyana·
- Sam Edelman·
- BCBG·
- BCBGeneration·
- Hervé Léger·
- 7 For All Mankind·
- Splendid·
- Alo Yoga·
- Kate Spade·
- Vince·
- Glossier·
- Topshop·
- Cuyana·
- Sam Edelman·
- BCBG·
- BCBGeneration·
- Hervé Léger·
- 7 For All Mankind·
- Splendid·
- Alo Yoga·
- Kate Spade·
- Vince·
- Glossier·
- Topshop·
- Cuyana·
- Sam Edelman·
- BCBG·
- BCBGeneration·
- Hervé Léger·
- 7 For All Mankind·
- Splendid·
Explore my experience
Career scope
I've opened 14 specialty retail locations, led as many as 23 teams, and identified and hired talent for key roles across major U.S. markets. I build client relationships by getting to know the people behind the brand and translating a designer's vision into real-life experiences—connecting brand presentation, customer experience, and day-to-day execution across sales, local marketing, visual merchandising, operations, and recruiting.
My approach
I founded 24EightWorks to help others approach their next move with intention. Before an opening, a launch, or a change, I help clarify what they want to express, connect the dots, and shape a practical plan—then work alongside them to bring it to life.
The foundation
Art school throughout my childhood instilled an appreciation for color, composition, and the details that give an idea its character. My passion for painting and photography carried me throughout as I continued my formal training in the Visual Arts conservatory at a specialized arts high school, then went on to study advertising before my career took off in business management.
My career in retail and digital brought that foundation into new rooms—extending into brand presentation, sales, client relationships, operations, and people leadership. It taught me how creative choices translate into the way a business looks, works, and feels.
The personal practice
Painting and photography remain part of my life, alongside an interest in design and architecture. I'm also an active customer and supporter of small businesses and mission-driven work. These experiences keep me curious about what people create, why they create it, and how their intentions come through in the details.
Brand strategy & positioning
Clarifying what a brand stands for, who it's for, and how it shows up—so every decision has a foundation to build from.
Retail growth & expansion
From first location to multi-market scale—store openings, team buildout, and the operational systems that make growth sustainable.
Experience design
Translating brand vision into the physical and digital moments customers actually encounter—events, activations, and in-store experience.
Team development & hiring
Identifying, recruiting, and developing the people who carry a brand's culture forward—from individual contributors to leadership roles.
Creative operations
Connecting the creative side of a business to its day-to-day execution—visual merchandising, local marketing, and cross-functional alignment.
Connected digital marketing and engagement with personal service and in-person experiences to strengthen relationships with high-value clients.
Developed a client program and clienteling practices to encourage repeat business, planned events across local Southern California markets, and developed visual merchandising standards.
Held various leadership roles with responsibilities spanning the Midwest, West Coast, and, at different points, the broader U.S. market. Served as a market trainer and liaison between field and corporate teams, partnering across HR, operations, visual merchandising, and training. Developed store leaders and strengthened sales, client relationships, and brand presentation during an IPO-stage growth period.
Supported the opening of Glossier's first West Coast flagship, bringing together product education, store operations, and team training. Developed sales and service standards to strengthen the client experience.
Supported the brand's US retail expansion, building teams and establishing service and operational standards in new markets.
Opened all West Coast stores, overseeing each location from build-out and construction turnover through opening day. Led hiring, onboarding, and training, and established guidelines for each opening team to deliver consistent operations, brand presentation, and client experience.
Oversaw 17 locations across two brands, supporting store openings, developing teams, and strengthening client experience.
Additional experience includes Cuyana, BCBG, BCBGeneration, Hervé Léger, and others.
